L'Oréal Signature faces
As our lives transitioned to video call living, we helped a hundred-year-old beauty brand stay relevant by developing the world’s first virtual makeup line for video calling. Created with global makeup artist Val Garland and leading 3D artists, the virtual products were launched from the homes of the most popular fashion models, together with influencer and editorial collaborations. The project reached 10 million users in the first two weeks, was named FWA site of the day, and received editorial coverage in tech and fashion publications worldwide.
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