IBM Watson + Alex Da Kid
We proved that man and machine are better when they work together rather than against each other. Grammy Award-winning music producer Alex Da Kid collaborated with supercomputer Watson to create his EP with the first song 'Not Easy' featuring X Ambassadors, Elle King, and Wiz Khalifa, reaching #1 Spotify, #1 iTunes and #6 Billboard. Directed by NDVD.
Music video.
Documentary about the making of.
TV spot.
Behind the scenes with The Mill.
IBM Hidden figures
For the box office success 'Hidden Figures' we rewrote history and revealed the missing diverse STEM role models that the next generation desperately needs. With the Library of Congress and The Smithsonian, we uncovered people that history has forgotten due to their gender, race, or sexual orientation. With over 300 million media impressions the work increased the connection between IBM and STEM by 256%.
Augmented reality statues placed across the country.
Partnership with Vanity Fair, with an eight-page print spread and a series of online articles.
CES activation featuring interactive holographic life-size 3D laser sculptures and a SuperSession panel.
