Dripdrop is a creator's tool powered by drop culture. Today more than ever content creators deliver cultural authentication and offer a curated creative voice for brands. With augmented reality, DripDrop creates a platform for creators to give new dimensions to their relationship with brands. With high-quality virtual goods and digital recreations of products, the app unlocks a suite of creative control for creators to express themselves. This project was inspired by AR, the global pandemic and its impact on streetwear and culture.